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| 招聘职位： | Senior Product Manager |
| 所属行业： | 耐用消费品 |
| 职位类别： | 市场公关媒介 |
| 工作地点： | 上海 |
| 职位描述： | 1. Work together with Ads agency to develop annual brand communication strategic plan with solid consumer research proof.
2. Drive the impact & persuasion of yearly communication TVC. It should be both high PI & AI during Link test.
3. Adapt brand communication effectively to 360 degree including TVC, Print, Digital, PR, instore & other direct to consumer channels.
4. Lead consumer related market research plan & in depth analysis. Work with marketing service team to ensure excellent execution from brief, discussion guide/questionnaire, and final report. Provide key learning/implication summary within two weeks after fieldwork/final report.
5. Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external advertising agencies and vendors. |
| 任职要求： | 1. 5 years of brand marketing working experience or above. 2. 2 years above with brand manager title and be a master of brand communication 3. Strong analytical skills including business and financial management. 4. Demonstrated strong leadership competencies. 5. Ability to collaborate with cross-functional teams to attain business objectives. 6. Strong communication and presentation skills. |
